The Smarter Play ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your choices.

Information We Collect

Analytics Data

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects anonymized data including pages visited, time on site, device type, and general geographic region. This data is aggregated and cannot identify you personally.

Cookies

Our site uses cookies for analytics (Google Analytics) and essential site functionality. You can control cookie preferences through your browser settings.

Affiliate Links

The Smarter Play participates in affiliate programs, including the Amazon Associates Program. When you click affiliate links on our site, the affiliate partner may place cookies on your device to track the referral. These cookies are governed by the affiliate partner's privacy policy.

We earn commissions from qualifying purchases made through these links at no additional cost to you. Affiliate relationships never influence our equipment rankings or recommendations.

Third-Party Services

We use the following third-party services:

  • Google Analytics 4: Website analytics and traffic analysis
  • Amazon Associates: Affiliate product links
  • Cloudflare: Content delivery and security
  • Unsplash: Stock photography

Each service has its own privacy policy governing data collection.

Data We Don't Collect

We do not:

  • Collect personal information (name, email, address) unless you voluntarily provide it
  • Sell any personal data to third parties
  • Use tracking pixels or retargeting advertising
  • Store payment information

Your Rights (CCPA/GDPR)

California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.

EU/EEA residents (GDPR): You have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to withdraw consent and lodge a complaint with a supervisory authority.

To exercise any of these rights, contact us at [email protected].

Affiliate Disclosure

FTC Disclosure (16 CFR Part 255): The Smarter Play participates in affiliate programs including Amazon Associates. When you click our product links and make a purchase, we may earn a commission at no additional cost to you. Our recommendations are based on independent analysis and testing — affiliate relationships do not influence our rankings.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last updated" date.

Contact

Questions about this Privacy Policy? Email us at [email protected].